NEXIA SAB&T – We are herstory in the making Campaign
Following the success of the first BTL campaign in partnership with GIBS, a follow-on campaign was planned to highlight Nexia SAB&T’s commitment to gender empowerment in their organisation. In our research, we discovered that Nexia SAB&T is one of a handful of organisations that boast a 62% female workforce, 57% of which held managerial or executive level jobs. We produced a TVC featuring Pabi Moloi, delivering a slam poetry style script, using 17 female salaried employees of Nexia SAB&T as extras. The promo ran on digital/social channels and was supported by print and out of home media, social media content, a microsite and PR activities. The ‘We are herstory in the making’ campaign went on to win the 2019 campaign of the year award at the digital accountancy forum awards in London.