News

Is PR important?

Is PR important?

The short answer is “yes”. Public relations is incredibly important for any successful business. Some might think that because of social media, they can take over this vital job themselves, but the opposite is actually true. We’ve seen this at play on a company’s fan...

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Marketing strategy vs campaign strategy

Marketing strategy vs campaign strategy

First off, it’s okay to not know the difference. Let’s start with defining a marketing strategy. Your marketing strategy is basically your business’s plan to create new leads and so, grow your business. For this strategy, you’ll need to consider who your...

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Advertising & Memes

Advertising & Memes

According to Wikipedia, Richard Dawkins coined the word in his 1976 book ‘The Selfish Gene’ as an attempt to explain the way cultural information spreads. Fast forward 40 years and ‘the internet meme’ has literally wangled its way into multiple facets of our lives. It...

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Our Creative Director’s View On jargon

Our Creative Director’s View On jargon

Over the years the creative industry has seen its fair share of jargon … but what does it all mean? In my formative years as a designer, I was often baffled by the use of jargon by either clients or superiors, so much so that I thought there was something that I was...

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Briefing an agency

Briefing an agency

We can’t express enough how important a proper, concise and clear brief is. You don’t just have to believe us; the IPA has outlined three main reasons why you should be spending time on a good brief. Firstly, it’ll inevitably lead to better work as the agency knows...

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Brand consistency: what’s the big deal?

Brand consistency: what’s the big deal?

You may have heard a few marketers say that ‘consistency is key’ when it comes to your brand … but why’s it such a big deal? Surely, your well-crafted logo and super catchy slogan are enough? Sorry, we hate to be the bearers of bad news, but in today’s social media...

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Say Cheese…

Say Cheese…

Over the years, stock photography has become more and more common. Not only is it relatively cheap, but (for the most part) it does the job. Let’s take a step back. Does it really make our lives easier? Well, let’s break it down into a common workflow and analyse the...

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It’s Not Just a logo

It’s Not Just a logo

This topic’s really close to our hearts because, in recent years, a logo has almost become a disposable piece of material. We can’t even count the times we’ve heard: ‘I just need a logo’. This has become a pet peeve because a logo is not just an identifying mark: it...

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