Brand consistency: what’s the big deal?

You may have heard a few marketers say that ‘consistency is key’ when it comes to your brand … but why’s it such a big deal? Surely, your well-crafted logo and super catchy slogan are enough? Sorry, we hate to be the bearers of bad news, but in today’s social media...
It’s Not Just a Logo.

It’s Not Just a Logo.

This topic’s really close to my heart, because in recent years, a logo has almost become a disposable piece of material. I can’t even count the times I’ve heard: ‘I just need a logo’. This has become a pet peeve, because a logo’snot just an identifying mark: it...
What is #blankcanvas

What is #blankcanvas

Chances are that you have seen us use this hashtag and you must be wondering… WHAT DOES IT MEAN?! Well, simply put, it’s an ethos that we adopted to not only reinvent how we do things, we also realised that for our clients, taking a fresh approach once in a while does...