Brand consistency: what’s the big deal?

Brand consistency: what’s the big deal?

You may have heard a few marketers say that ‘consistency is key’ when it comes to your brand … but why’s it such a big deal? Surely, your well-crafted logo and super catchy slogan are enough? Sorry, we hate to be the bearers of bad news, but in today’s social media...
Say Cheese…

Say Cheese…

Over the years, stock photography has become more and more common. Not only is it relatively cheap, but (for the most part) it does the job. Let’s take a step back. Does it really make our lives easier? Well, let’s break it down into a common workflow and analyse the...
It’s Not Just a logo

It’s Not Just a logo

This topic’s really close to our hearts because, in recent years, a logo has almost become a disposable piece of material. We can’t even count the times we’ve heard: ‘I just need a logo’. This has become a pet peeve because a logo is not just an identifying mark: it...