We believe that every brand, like a person, has a unique story and history. We often ask ourselves, if a brand was a person, what kind of conversations would we have? What kind of personality would this brand have and most importantly, is any of it interesting enough for us to keep listening?
Over the years, the advent of big data and analytics has caused a lot of brands to seem robotic and unapproachable. Our mission is to breathe humanity back into brands, so that they relate to people not numbers.